Top 5 Apparel Apps on iOS in France Q4 2022

During the fourth quarter of 2022, the performance of the top 5 apparel applications on the iOS platform in France demonstrated intriguing trends in weekly downloads and active users. Below is an overview of each app's performance.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, beginning at 24.7K in late September and peaking at 34.6K by the end of December. Active users displayed a mixed trend, starting at around 870K and experiencing a notable drop to approximately 766K by the end of the quarter.

Zalando – Online fashion maintained a steady download rate throughout the quarter, with a slight increase from 22K in late September to about 27.4K at the end of December. Active users showed a positive trend, growing from 404K to approximately 408K during the same period.

Nike: Shoes, Apparel, Stories experienced fluctuations in weekly downloads, starting at 16.2K in late September and reaching a peak of 35.2K in mid-November, before ending the quarter at around 21.2K. Active users also varied, peaking at roughly 600K in late November and dropping to about 338K by the end of December.

ZARA exhibited stable weekly downloads, starting at 14.2K in late September and ending the quarter at around 15.5K. Active users had a significant increase from 180K to about 221K in late November, followed by a decline to approximately 167K by the end of the quarter.

ASOS - Discover Fashion Online showed a varied download trend, beginning at 11.4K in late September, peaking at 19.7K in mid-November, and ending the quarter at around 13.1K. Active users increased from 179K to a peak of 266K in late November and concluded the quarter at about 165K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.