Top 5 Apparel Apps on iOS in Europe Q4 2022

In Q4 2022, the top 5 apparel applications on the iOS platform in Europe showcased varied performance metrics in terms of downloads, active users, and revenue, as reported by Sensor Tower.

SHEIN - Shopping Online saw consistent weekly downloads, starting at around 217K in late September and peaking at 260K in late November. The app's weekly active users displayed a fluctuating trend, reaching a high of approximately 8.8M in late November before experiencing a dip to around 6.8M by mid-December.

Trendyol: Fashion & Trends also showed notable performance. Weekly downloads peaked at about 243K in early November, with a decline towards the end of the quarter, concluding at around 105K in late December. The app maintained a stable active user base, with numbers fluctuating between 5.8M to 6.6M throughout the quarter.

Zalando – Online fashion experienced steady weekly downloads, peaking at about 202K in late November. Active users saw a significant increase during the quarter, starting at approximately 2.9M in late September and reaching a high of nearly 3.7M by late November.

Nike: Shoes, Apparel, Stories had consistent download numbers with notable peaks. Downloads reached around 236K in late November. Active users for Nike saw a peak of approximately 3M in late November, followed by a decline to about 1.9M by the end of December.

ZARA showed significant spikes in weekly downloads, particularly around late November with approximately 426K downloads. The app's weekly active users increased from around 1.2M in late September to a peak of about 1.7M in late November, before stabilizing at around 1.3M by the end of December.

These insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.