Top 5 Apparel Apps on iOS in Spain Q4 2022

Throughout the fourth quarter of 2022, the top 5 apparel apps on iOS in Spain showed varied performance trends in downloads and active users. Here’s a closer look at how each app fared during this period.

SHEIN - Shopping Online had a fluctuating download trend, starting with approximately 25.8K downloads in the last week of September and peaking at around 31.7K in early December. The app saw a notable increase in weekly active users from 916.7K at the beginning of the quarter to a high of 1.05M in late November before ending the quarter with 773.7K active users.

Zalando – Online fashion exhibited a steady increase in downloads, beginning with 14.6K in the last week of September and reaching around 23.2K by early November. The app's weekly active users also rose from 187.1K to a peak of 246.9K in late November, concluding the quarter with 228.6K active users.

Nike: Shoes, Apparel, Stories experienced a consistent upward trend in downloads, starting at 10.2K in late September and peaking at 22.6K in late November. Active users increased significantly from 134.6K at the beginning of the quarter to 197.4K in late November, though there was a drop towards the end, finishing at 104.4K active users.

ZARA saw a notable spike in downloads in late November, reaching 36.2K, up from 9.2K in late September. The active users for ZARA also spiked in the same period to 159.8K before settling down to 103.8K by the end of December.

PULL&BEAR showed a moderate increase in downloads, starting at 7.7K in late September and peaking at 21.9K in late November. Active users also rose from 44.9K at the beginning of the quarter to 66K in late November, ending the quarter at 42.9K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.