AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in Estonia Q4 2022
A look at the performance of the top 5 apparel applications on the iOS platform in Estonia during the fourth quarter of 2022, including download trends and user engagement.
In the fourth quarter of 2022, the top five apparel applications on the iOS platform in Estonia showed interesting trends in downloads and user engagement. Here's a breakdown of their performance, based on data from Sensor Tower.
ABOUT YOU Online Fashion Shop experienced fluctuations in weekly downloads. Starting at 457 downloads in late September, the app saw a peak of 1.4K downloads in mid-November, before declining to 253 downloads by the end of December.
SHEIN - Shopping Online maintained a relatively stable download rate throughout the quarter. Weekly downloads ranged from 293 to 464, with a noticeable increase to 380 downloads in the final week of December.
Zalando – Online fashion also exhibited a steady pattern in downloads. The app reached a peak of 668 downloads in the week of November 21, and concluded the quarter with 254 downloads.
BestSecret showed a consistent download trend, starting at 219 downloads in late September and peaking at 264 downloads in late November. The app ended the quarter with 171 downloads.
H&M - we love fashion saw varied download numbers, with a significant peak of 545 downloads in the week of November 21. By the end of December, the app had 109 downloads.
For more detailed insights and additional data, visit Sensor Tower.
