AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in Denmark: Q4 2022 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Denmark during Q4 2022, including download numbers and active user metrics.
The fourth quarter of 2022 saw notable performances among the top 5 apparel applications on iOS in Denmark. Here’s a detailed look at the weekly download and active user trends for these popular apps.
H&M - we love fashion experienced fluctuating download numbers throughout the quarter. Downloads peaked at 7.9K in the week of November 21, followed by a dip to 2.1K by the end of December. Active users started at around 80.8K and saw a peak of 92.1K during the same week in November, before settling at approximately 70.4K by the end of the quarter.
SHEIN - Shopping Online maintained a steady download rate, peaking at 3.9K in the last week of December. Weekly active users showed a slight fluctuation, starting at 55.7K and peaking at 56.9K in early November, before ending the quarter with about 55.1K active users.
Zalando – Online fashion saw a significant increase in downloads during the week of October 3 with 4.5K downloads. Active users peaked at 148.2K in the week of November 21, showing strong engagement throughout the quarter.
Nike SNKRS: Sneaker Release had its highest download week in mid-December, reaching 6.6K downloads. Active users increased from 26.1K at the beginning of the quarter to a peak of 39.5K in mid-December, ending the quarter at 28.9K.
ZARA showed consistent growth in downloads, peaking at 2.3K in the last week of December. The app’s active users also saw an upward trend, starting at 16.9K and reaching a peak of 18.6K in the week of November 21, before stabilizing around 16.9K by the end of December.
These insights highlight the varying engagement levels and download trends for the leading apparel apps in Denmark's iOS market during Q4 2022. For more detailed insights and data, visit Sensor Tower.
