AI Insights · Timothy · January 2023
Top 5 Apparel iOS Apps in Germany Q4 2022
Explore the performance of the top 5 apparel apps on iOS in Germany during Q4 2022, including weekly download and active user trends.
In the fourth quarter of 2022, the top 5 apparel apps on the iOS platform in Germany showcased varying trends in weekly downloads and active users. Here’s a closer look at their performance.
Zalando – Online fashion experienced a notable increase in weekly downloads, peaking at around 37.7K during the week of November 21. Weekly active users grew from 480K at the beginning of the quarter to a high of approximately 593K in the same week, before ending the quarter at 445K.
H&M - we love fashion saw fluctuations in weekly downloads, with a high of about 33.3K during the week of October 24. Active users started at 358K, increased to around 376K by November 21, and ended the quarter at 282K.
SHEIN - Shopping Online maintained relatively steady weekly downloads, reaching about 22K in the final week of December. Active users began the quarter at 419K, peaked at approximately 501K during the week of November 21, and then declined to 379K by the end of the quarter.
ABOUT YOU Online Fashion Shop experienced a spike in downloads during the week of November 14, hitting around 42.6K. Active users varied, starting at 119K, peaking at approximately 126K in the week of November 21, and dropping to around 88K by the end of December.
ZARA showed a significant increase in weekly downloads, peaking at about 27.4K during the week of November 21. Active users also saw a rise, starting at 135K and reaching a high of approximately 154K in the same week, before concluding the quarter at 147K.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.
