AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in Switzerland Q4 2022
In Q4 2022, the top 5 apparel apps on iOS in Switzerland showed varied performance in downloads and active users. Check out the detailed insights from Sensor Tower.
In the fourth quarter of 2022, the top 5 apparel apps on iOS in Switzerland exhibited diverse trends in downloads and active users, according to data from Sensor Tower. Here’s a detailed look at their performance.
Zalando – Online fashion saw a notable increase in weekly downloads throughout the quarter. Downloads started at around 4.4K in late September, reaching a peak of approximately 7.1K during the week of November 14, before stabilizing at around 4.5K by the end of December. The app's weekly active users fluctuated, starting at 107K in late September, peaking at 126K in the week of November 21, and ending the quarter at around 97K.
H&M - we love fashion had a mixed quarter. Weekly downloads began at approximately 6K in late September, dropping to around 2.3K by the end of December. However, there was a significant spike to about 7.5K during the week of November 21. The app’s weekly active users showed a declining trend from 92K in late September to around 68K by the end of December.
SHEIN - Shopping Online experienced steady weekly downloads throughout the quarter, starting at approximately 3.4K in late September and leveling off at around 3K by the end of December. The app's weekly active users saw a peak of about 93K in the week of November 21, before declining to around 76K by the end of December.
ABOUT YOU Online Fashion Shop had a varied performance in weekly downloads, starting at around 2.5K in late September, peaking at approximately 3.5K during the week of November 14, and then dropping to around 1.2K by the end of December. The app’s weekly active users remained relatively stable, fluctuating between 20K in late September and 14K by the end of December.
Nike: Shoes, Apparel, Stories showed a steady trend in weekly downloads, beginning at about 1.6K in late September and ending the quarter at around 1.5K. The app's weekly active users started at approximately 27.6K, peaked at 32.5K in the week of November 21, and stabilized at around 30.2K by the end of December.
For more detailed insights and data on app performance, visit Sensor Tower.
