Top 5 Apparel Apps on iOS in Brazil Q4 2022

In Q4 2022, the top 5 apparel apps on iOS in Brazil showcased diverse trends in downloads and active users, reflecting their performance in a competitive market. The data comes from Sensor Tower, where more in-depth insights can be found.

SHEIN - Shopping Online had a remarkable quarter. Weekly downloads peaked at 215K in the week of November 7, with a notable increase from 128K at the start of October. Active users also showed a healthy trend, starting at 2.6M and peaking at around 3.1M in early November before stabilizing at approximately 2.8M by the end of December.

C&A Pay saw a steady rise in weekly downloads, starting at 7.5K in late September and reaching 19.5K by mid-December. Active users followed a similar upward trajectory, beginning at 83.6K and climbing to 128K in the same period, before slightly dropping to 113K in the last week of December.

ZARA experienced fluctuating download numbers, with significant spikes in the weeks of November 21 and December 26, hitting 14.7K and 18.7K respectively. Active users also saw an increase, peaking at approximately 85.3K in late November and ending the quarter at 68.3K.

adidas: Shop Shoes & Clothing had a mixed quarter. Downloads peaked at 14.9K in the week of November 21, but saw a decline towards the end of the quarter, ending at 6.7K. Active users followed a similar pattern, peaking at 76.4K in late November and dropping to around 59.6K by the end of December.

FARFETCH - Shop Luxury Fashion maintained a steady performance. Weekly downloads ranged from 4.7K to 6.8K, with a peak in the week of November 21. Active users showed consistent growth, starting at 13K and peaking at 15.4K in early December, before stabilizing around 13.9K at the end of the quarter.

These trends highlight the dynamic nature of the apparel app market in Brazil. For more detailed insights, visit Sensor Tower.