Top 5 Apparel Apps on iOS in Belgium Q4 2022

In Q4 2022, the top 5 apparel apps on the iOS platform in Belgium, namely SHEIN - Shopping Online, Zalando – Online fashion, H&M - we love fashion, Nike: Shoes, Apparel, Stories, and ZARA, exhibited diverse trends in downloads and active users. The data comes from Sensor Tower, where more insights can be found.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, peaking at around 7.6K in the first week of November and stabilizing around 6.9K by the end of December. Active users showed a slight decline from approximately 208K to 183.5K over the quarter.

Zalando – Online fashion saw an upward trend in weekly downloads, reaching a high of nearly 7.9K in the week of November 21. The app's active users increased from approximately 159.4K to 191.5K during the same period.

H&M - we love fashion exhibited a mixed trend in downloads, with a notable peak of about 4.2K in early October. The number of active users fluctuated slightly, peaking at 101.1K in late November but ending the quarter at around 75.9K.

Nike: Shoes, Apparel, Stories showed growth in weekly downloads, peaking at approximately 4.3K mid-November. The app's active users also peaked at around 74.6K during the same week, maintaining a relatively stable base of around 63.5K by the end of December.

ZARA demonstrated a significant increase in weekly downloads, with a peak of approximately 4.5K in the week of November 21. Active users similarly peaked at around 37.5K during the same period, ending the quarter at approximately 30.3K.

Overall, these top apparel apps showed varied performance trends in Belgium on the iOS platform during Q4 2022. For more detailed insights, visit Sensor Tower.