AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in Australia Q4 2022
Explore the performance of the top 5 apparel apps on iOS in Australia during Q4 2022, including download trends and active user metrics.
In the fourth quarter of 2022, the top 5 apparel apps on iOS in Australia showed varying trends in downloads and active users. Here’s a detailed look at their performance:
SHEIN - Shopping Online experienced a steady increase in weekly downloads, peaking at 18.6K in the final week of December. Active users saw fluctuations, starting at 339K in late September and reaching a high of 400K in the week of November 21, before settling at 332K in the last week of December.
Nike: Shoes, Apparel, Stories showed significant spikes in downloads, with a peak of 24.7K in the week of November 21. Active user numbers mirrored this trend, increasing from 108K in late September to a high of 156K in the same week of November, before ending the quarter at 124K.
Country Road - Since 1974, despite being a newer app, saw an impressive initial surge in downloads, hitting 33.2K in the week following its release in mid-October. However, downloads fluctuated thereafter, closing the quarter at 3.5K in the final week of December.
H&M - we love fashion showed a steady increase in downloads, peaking at 12.7K in the week of November 21. Active users also increased, starting at 66K in late September and reaching 84K in the same week of November, before ending the quarter at 75K.
THE ICONIC – Fashion Shopping had consistent download numbers, with a peak of 11K in the week of November 21. Active users followed a similar pattern, starting at 37K and reaching a high of 41K in the same week of November, before closing the quarter at 33K.
This data, sourced from Sensor Tower, offers insights into the performance of leading apparel apps on the iOS platform in Australia during Q4 2022. For more in-depth analysis, visit Sensor Tower.
