Top 5 Apparel Apps on iOS in Austria Q4 2022

During the fourth quarter of 2022, the top 5 apparel apps on iOS in Austria demonstrated varying trends in downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

Zalando – Online fashion saw a steady performance in downloads, starting with around 2.9K in late September and peaking at 4.9K in the week of November 21. Active users showed a notable increase from approximately 59.5K in late September to a peak of 72.4K by November 21, before slightly declining to around 57.9K by the end of December.

H&M - we love fashion experienced fluctuations in downloads, with an initial count of 2.6K in late September, peaking at 5.3K in the week of November 21, and ending the quarter with around 2.2K. Active users followed a similar trend, starting at 43.1K, peaking at 45.6K in the same week, and closing the quarter at approximately 33.9K.

ABOUT YOU Online Fashion Shop had varied download numbers, starting at 2.3K in late September, peaking at 5.8K in mid-November, and dropping to around 1.2K by the end of December. Active users showed a peak of 13.1K in mid-November, starting from 12.1K in late September, and declining to 9K by the end of the quarter.

SHEIN - Shopping Online showed consistent download figures, starting at 1.9K and ending at 2.2K in late December, with a peak of about 2.2K in mid-November. Active users saw a high of 78.1K in late November, from an initial 67.8K in late September, and closed the quarter at around 60.5K.

BestSecret maintained a steady download rate, starting at 1.7K in late September, peaking at 2K in mid-November, and ending the quarter at 1.5K. Active users showed a peak of 13.7K in late November, from an initial 11.5K in late September, and slightly decreased to around 10.4K by the end of December.

For more detailed insights on app performance, visit Sensor Tower.