AI Insights · Timothy · January 2023
Top 5 iOS Apparel Apps in Africa Q4 2022
Discover the performance trends of the top 5 apparel apps on iOS in Africa during Q4 2022, based on data from Sensor Tower.
In the fourth quarter of 2022, the top 5 apparel apps on the iOS platform in Africa showed varied performance trends in terms of downloads and active users. Here’s a closer look at these leading apps:
SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at 28.6K during the week of November 7. However, downloads saw a gradual decline towards the end of the quarter, reaching about 17.3K in the last week of December. Active users for the app started at approximately 350.7K at the beginning of the quarter, rising to a peak of 415.8K in early November, before declining to around 264.4K by the end of December.
DeFacto - Clothing & Shopping showed a notable rise in weekly downloads, reaching 17.3K in the week of October 24. After this peak, downloads decreased, ending the quarter with approximately 4.6K. The app's active users mirrored this trend, starting at around 7.3K in late September, peaking at 15.9K in early November, and concluding the quarter at about 10.2K.
ZARA experienced steady weekly downloads, with a peak of 9.5K during the week of November 21. Downloads fluctuated slightly but ended the quarter at around 7K. Active users for ZARA showed a similar pattern, starting at approximately 50.6K in late September, peaking at 58.2K in late November, and finishing the quarter at about 54.2K.
Lyst: Shop Fashion Brands showed varied weekly downloads, with a high of 8.2K in the week of October 24. The app's downloads saw slight fluctuations, ending the quarter at around 4.3K. Active users for Lyst started at approximately 25.2K at the beginning of the quarter, increasing to a peak of 29.9K in late October, and closing the quarter at about 27.3K.
adidas: Shop Shoes & Clothing saw its weekly downloads peak at 15.3K during the week of November 21. Following this peak, downloads declined, ending the quarter at around 2.2K. Active users for adidas started at approximately 3.4K in late September, rising to a peak of 19.9K in late November, and settling at about 6.9K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analysis and comprehensive insights, visit Sensor Tower.
