AI Insights · Timothy · December 2022
Top 5 Shopping Apps on Android in South Africa Q4 2022
The performance of the top 5 shopping apps in South Africa on the Android platform in Q4 2022 shows varying trends in downloads and active users, with some apps experiencing significant growth.
Throughout the fourth quarter of 2022, the top shopping apps on the Android platform in South Africa exhibited diverse performance trends. The data, sourced from Sensor Tower, provides valuable insights into weekly downloads and active users for each app.
SHEIN-Shopping Online saw a notable increase in weekly downloads in October, peaking at 87K in the week of October 31. However, downloads gradually declined towards the end of the quarter, reaching 24K in the final week of December. Active users for SHEIN also showed a similar trend, climbing to 644K in early November and then tapering off to 417K by the end of December.
myTFGworld Online Shopping experienced significant fluctuations in weekly downloads. The app's downloads surged to 111K in mid-November but saw a sharp decline to just over 3K in the week of December 19. Active users for myTFGworld mirrored this pattern, peaking at 163K in late November before falling to 56K at the end of the quarter.
Takealot – Online Shopping App maintained a more consistent performance. Weekly downloads hovered around the 35K mark for most of the quarter, with a slight dip to 20K in the last week of December. Active users showed steady growth, reaching a high of 552K in late November and stabilizing at around 459K by the end of December.
Alibaba.com - B2B marketplace experienced steady weekly download numbers, ranging from 36K in late September to 17K in the final week of December. Active users for Alibaba.com remained relatively stable throughout the quarter, peaking at 432K in early November and ending the quarter at 385K.
Superbalist Shopping App showed a gradual decline in weekly downloads, from 27K in early November to just under 10K in the last week of December. Active users followed a similar trend, peaking at 145K in late November and decreasing to 115K by the end of December.
These insights, courtesy of Sensor Tower, highlight the dynamic nature of the shopping app landscape in South Africa. For more detailed analytics and trends, Sensor Tower offers comprehensive data and insights.