AI Insights · Timothy · January 2023
Top 5 Android Shopping Apps in South Africa Q4 2022
In Q4 2022, the top 5 shopping apps in South Africa showed varying trends in downloads and active users. Here’s a detailed performance overview.
Throughout Q4 2022, the top shopping apps on the Android platform in South Africa displayed distinct trends in downloads and active user engagement. The data, sourced from Sensor Tower, provides valuable insights into their performance.
SHEIN-Shopping Online saw a notable increase in weekly downloads from 51.6K in late September to a peak of 87.4K by the end of October. However, downloads gradually declined to 24.2K by the last week of December. Active users also followed a similar pattern, rising from 533.2K to a high of 644.1K in early November before decreasing to 417.5K by the end of the quarter.
myTFGworld Online Shopping experienced a significant surge in downloads, climbing from 20.5K at the start of the quarter to a peak of 111K in mid-November, before dropping to 3K by the end of December. Active users mirrored this trend, starting at 38.4K, peaking at 163K, and then settling at around 55.6K.
Takealot – Online Shopping App maintained steady weekly downloads throughout the quarter, fluctuating between 33K and 45.7K. Active users increased from 429.4K in late September to a peak of 552.6K in late November, ending the quarter at 459.1K.
Alibaba.com - B2B marketplace had consistent download numbers, starting at 36.5K and gradually decreasing to 17.9K by the end of December. Active users remained relatively stable, with a slight increase from 395K to 432.2K in early November, before returning to 385.3K by the end of the quarter.
Superbalist Shopping App showed moderate download activity, peaking at 27.4K in early November and then tapering off to 9.7K by the end of December. Active users peaked at 145.6K in late November and decreased to 114.9K by the end of the year.
These insights, provided by Sensor Tower, highlight the dynamic nature of the shopping app market in South Africa. For more detailed analytics and trends, visit Sensor Tower.