AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Sweden on Android in Q4 2022
Discover the performance of the top 5 shopping apps in Sweden on the Android platform during the fourth quarter of 2022, including download trends and active user metrics.
In the fourth quarter of 2022, the top 5 shopping applications on the Android platform in Sweden showed varying trends in weekly downloads and active users. Here's a detailed look at their performance:
Weekly downloads for SHEIN-Shopping Online started at around 6K in late September and saw a dip to approximately 4.6K by late October. However, there was a surge in the first week of November, reaching 6.5K, followed by fluctuations that ended with a peak of nearly 6.8K in the last week of December. The app's weekly active users followed a similar pattern, peaking at approximately 133.6K in late November before declining to around 105.3K by the end of December.
Vinted - Buy and sell clothes experienced significant growth in weekly downloads, starting with a modest 173 in early October and reaching a high of around 11.6K by late October. The numbers then fluctuated, ending the quarter with approximately 3.4K downloads in the last week of December. The app's weekly active users showed a steady increase from 110 in early October to around 17.7K by the end of December.
Downloads for Lidl Plus remained relatively stable, starting at approximately 5.8K in late September and fluctuating between 3.9K and 5.2K throughout October and November. A notable increase occurred in early December with a peak of around 7.9K, followed by a decline to about 4K in the final week of December. Weekly active users remained fairly consistent, averaging around 68K to 70K, with a slight dip to about 61K by the end of December.
Klarna | Shop now. Pay later. showed steady weekly downloads, starting at approximately 5.1K in late September and fluctuating between 3.8K and 5.9K throughout the quarter. The app's active user base was robust, starting at around 258.3K in late September and peaking at roughly 301.8K in late November before settling at about 267.6K by the end of December.
Epassi saw a consistent increase in weekly downloads, starting at approximately 2.8K in late September and peaking at nearly 6K in the final week of December. Active users also showed an upward trend, starting at around 16.1K in late September and reaching approximately 24.6K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower.
