AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in New Zealand Q4 2022
The top 5 shopping apps on Android in New Zealand during Q4 2022 saw varied performance trends. Insights from Sensor Tower reveal key patterns in weekly downloads and active users.
Performance of Top 5 Shopping Apps on Android in New Zealand Q4 2022
In the fourth quarter of 2022, the top 5 shopping apps on Android in New Zealand exhibited diverse trends in weekly downloads and active users. Here’s a closer look at their performance:
The Warehouse - New Zealand
Throughout the quarter, The Warehouse saw a significant fluctuation in weekly downloads. Starting at around 3.8K in late September, downloads peaked at 9.7K in the week of October 24 and then tapered off to approximately 4.3K by the end of December. The active user base showed steady growth, from 32.8K in late September to a peak of 44.2K in late October, before settling at around 38.2K in the last week of December.
SHEIN-Shopping Online
SHEIN experienced relatively stable weekly downloads, ranging between 3.5K and 5.4K. Notably, there was a spike to 5.1K in the final week of December. Active users remained consistent, starting at 51.7K in late September and ending at 60.7K by the end of December, with a slight dip in early December.
TheMarket New Zealand
TheMarket New Zealand's weekly downloads saw a notable increase in November, reaching a high of 6.9K in the week of November 21. However, the numbers declined toward the end of the quarter, finishing at around 1.4K in the last week of December.
Afterpay: Shop Smarter
Afterpay maintained a steady download rate throughout the quarter, fluctuating between 2K and 2.6K. Active users started at 43.9K in late September, peaking at 45.5K in late November, and slightly declining to 41.5K by the end of December.
Woolworths NZ
Woolworths NZ had a gradual increase in downloads, peaking at 2.4K in mid-November before declining slightly to 1.8K by the end of December. Active users showed an upward trend early in the quarter, reaching a peak of 19.7K in late October, then stabilizing around 17.4K towards the end of December.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.
