AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in Kenya Q4 2022
In Q4 2022, the top 5 shopping apps on Android in Kenya showed varied performance metrics, with notable trends in downloads and active users. Data from Sensor Tower highlights the key movements in the market.
Throughout the fourth quarter of 2022, the performance of the top 5 shopping apps on Android in Kenya showcased interesting trends. Here's a closer look at the weekly downloads and active users for each app, based on data from Sensor Tower.
JUMIA Online Shopping saw a significant increase in weekly downloads, peaking at 125K in the final week of October. However, this was followed by a decline, with downloads stabilizing around 30K by year-end. Weekly active users mirrored this trend, rising to 520K in late October before gradually declining to 254K by the end of December.
Kilimall - Affordable Shopping experienced a steady download rate throughout the quarter, with a peak of 52K in late October. Active users remained relatively stable, hovering around 270K for most of the quarter, with minor fluctuations.
Jiji Kenya: Buy & Sell Online maintained a consistent download rate, peaking at 28K in the last week of December. Active users showed a slight decline from 184K at the beginning of the quarter to 170K in mid-December, before recovering to 185K at the end of the year.
Alibaba.com - B2B marketplace demonstrated a gradual increase in downloads, reaching 30K in mid-December. Active users remained consistently high, averaging around 390K throughout the quarter, with a slight peak of 400K in early December.
Lastly, the Copia App showed a steady growth in downloads, peaking at 20K in early December. Active users rose significantly from 29K at the start of the quarter to 59K in early December, before stabilizing around 51K by year-end.
For more detailed insights and data, visit Sensor Tower.
