Top 5 Shopping Apps on Android in Croatia Q4 2022

In the fourth quarter of 2022, the top 5 shopping apps on the Android platform in Croatia exhibited diverse performance metrics in terms of downloads and active users. The data, sourced from Sensor Tower, provides a detailed insight into the app trends during this period.

Zalando – online fashion store experienced a fluctuation in weekly downloads, starting at about 12.4K in late September and peaking at nearly 15K in mid-October before gradually declining to around 5.6K by the end of December. The app's weekly active users also saw a varied trend, starting at approximately 51.2K and reaching a high of around 64.7K in late November, before settling at about 52.1K at the end of the year.

Lidl Plus showed a steady number of weekly downloads with some minor fluctuations. It started at about 8.6K and decreased to around 3.7K by the end of the quarter. The app maintained a fairly stable weekly active user base, ranging from about 56K to a peak of approximately 59K in late November before ending the quarter at around 49.6K.

MultiPlusCard saw significant volatility in weekly downloads, starting at around 1.9K and peaking at nearly 12.8K by the end of October. The downloads then tapered off to about 4K in the last week of December. Active user numbers mirrored this trend, increasing from approximately 30.4K to a high of around 46.8K in early November, and ending the quarter at about 41.7K.

INA Loyalty demonstrated a consistent pattern in weekly downloads, starting at about 3K and peaking at over 10K in mid-October. The numbers then decreased to approximately 4.3K by the end of December. Weekly active users showed a similar trend, starting at around 37.4K and rising to over 54K in mid-October, before stabilizing at around 46.6K by the end of the quarter.

Mein dm maintained a relatively stable download rate, starting at about 6.1K and fluctuating slightly to end at around 3.9K. The app's active users showed a steady increase, starting at approximately 52.2K and peaking at about 57.7K in mid-December, before ending the quarter at around 56K.

These insights highlight the varying dynamics of shopping app usage in Croatia. For more detailed insights and data, visit Sensor Tower.