AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in Ghana Q4 2022
In Q4 2022, the top 5 shopping apps on Android in Ghana showed varied performance in weekly downloads and active users, with some apps experiencing notable growth.
In the fourth quarter of 2022, the top 5 shopping apps on the Android platform in Ghana demonstrated diverse trends in their weekly downloads and active users. Here’s a detailed breakdown of their performance based on Sensor Tower data.
Alibaba.com - B2B marketplace saw a fluctuating pattern in weekly downloads, starting at 21.5K in late September and dipping to 11.9K by mid-October. However, it recovered significantly towards the end of the quarter, peaking at 27.6K in mid-December before settling at 22.9K in the final week. The app's weekly active users also displayed a steady increase from 382.8K to 440.1K by late November, with a slight decline to 402K by the end of December.
JUMIA Online Shopping experienced an initial surge in weekly downloads, reaching 22.7K in early October, but saw a significant drop to 6.1K by late November. The downloads then stabilized around 7K towards the end of December. The app's weekly active users started at 446.2K and peaked at 461K in early October before experiencing a gradual decline to 390.9K by the end of the quarter.
Franko Trading maintained a relatively stable performance in weekly downloads, ranging between 2.3K and 3.7K throughout Q4. The app’s weekly active users remained consistent, starting at 25.8K and slightly fluctuating around this mark, ending the quarter at 24.4K.
KiKUU: Online Shopping Mall showed a varied download trend, starting at 3.2K in late September and reaching a peak of 4.6K by the end of October. Downloads then decreased to around 2K by late November and stayed consistent through December. The app’s weekly active users started at 101K, reaching a peak of 104.6K in mid-October, and then declined to 89K by the end of December.
AliExpress - Shopping App saw its weekly downloads hover around 2K for most of the quarter, with slight increases to 2.9K in late October and a peak of 2.4K in the final week of December. The app's weekly active users showed a steady climb from 17.1K in late September to 22.4K by the end of December.
This data illustrates the dynamic nature of the shopping app market in Ghana. For more detailed insights, visit Sensor Tower.
