Top 5 Shopping Apps on Android in Europe Q4 2022

Throughout the fourth quarter of 2022, the top 5 shopping apps on the Android platform in Europe demonstrated varying performance metrics in terms of downloads, active users, and revenue. Here’s a closer look at the trends for each application.

SHEIN-Shopping Online experienced a notable increase in weekly downloads, peaking at approximately 593K in the final week of December. This app saw a rise from around 415K downloads in late September to its peak by the end of the quarter. The weekly active users fluctuated, starting at about 9.4M in late September and reaching just over 8.5M by the end of December.

Amazon Shopping showed a relatively stable download trend with a slight dip mid-quarter but recovered to reach around 408K downloads in the final week of December. The app’s active user base saw an upward trend, starting at approximately 19.7M in late September and peaking at about 22.3M in late November. Revenue showed a significant spike towards the end of December, reaching $528.

Wildberries saw a steady increase in weekly downloads, reaching around 513K in late November. The active user base also grew consistently, from approximately 21.9M in late September to around 26.5M by mid-December, before slightly dropping to 25.5M at the end of the quarter.

Lidl Plus had a consistent download rate throughout the quarter, with a slight decline towards the end, finishing at around 275K downloads in the last week of December. The active users metric showed a similar trend, peaking at approximately 7.1M in late November, then dropping to around 6.2M by the end of December.

OZON: товары, одежда, билеты experienced a significant increase in weekly downloads, peaking at about 403K in early December. The active user base also saw a rise, starting at around 15.7M in late September and reaching approximately 19.1M by mid-December, before declining to about 18.2M at the end of the quarter.

These insights are based on data from Sensor Tower, providing a comprehensive look at the performance of top shopping apps in Europe. For more detailed insights, visit Sensor Tower.