AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in Estonia, Q4 2022
Explore the performance of the top 5 shopping apps on the Android platform in Estonia during Q4 2022, based on weekly downloads and active user metrics.
The fourth quarter of 2022 saw notable trends in the performance of the top 5 shopping apps on the Android platform in Estonia. Data from Sensor Tower provides insights into weekly downloads and active user metrics for these popular applications.
Lidl Plus experienced a significant increase in weekly downloads, starting with a modest 38 in mid-November and peaking at 4.7K by the final week of December. This consistent growth indicates a rising interest in the app among Estonian users.
Zalando – online fashion store showed a varied trend in weekly downloads. The app began the quarter with 1.7K downloads at the end of September and fluctuated throughout the quarter, dropping to 456 by mid-December before slightly recovering to 743 in the last week of December.
Rimi maintained a relatively stable download rate throughout the quarter. Starting at 633 downloads in late September, the app saw slight increases and decreases, ending the quarter with 567 downloads in the final week of December.
ABOUT YOU Online Fashion Shop had a notable spike in downloads in mid-November, reaching 1.3K. However, this was followed by a sharp decline, with downloads dropping to as low as 61 in the week before Christmas, and slightly recovering to 134 by the end of December.
Kaup24.ee Mobiilne e-pood also saw fluctuations in its download numbers. The app started with 118 downloads at the end of September, peaked at 943 in early November, and ended the quarter with 204 downloads in the last week of December.
These trends highlight the dynamic nature of user engagement with shopping apps in Estonia. For more detailed insights and comprehensive data, visit Sensor Tower.
