AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in Germany for Q4 2022
Discover the performance trends of the top 5 shopping apps on the Android platform in Germany during the fourth quarter of 2022, based on Sensor Tower data.
The fourth quarter of 2022 saw interesting trends in the performance of the top shopping apps on the Android platform in Germany. Here, we take a closer look at the weekly downloads, weekly active users, and revenue data for the top 5 apps, sourced from Sensor Tower.
Amazon Shopping experienced notable fluctuations in its weekly downloads. Starting the quarter with approximately 46K downloads, the numbers dipped slightly but picked up again towards the end of November, peaking at around 52K. Active users ranged from 3.2M to 3.7M, with a noticeable spike in mid-November.
REWE - Online Supermarkt displayed a varied download trend. Early October saw a dip to around 18K downloads, but the numbers surged significantly to nearly 97K by the end of November. Active user numbers followed a similar pattern, peaking at approximately 333K in late November before settling around 263K by the end of December.
OTTO – Online Shopping & Möbel showed consistent performance in downloads, averaging around 39K to 51K throughout the quarter. Active users saw a significant increase in mid-November, reaching over 1.3M, before stabilizing around 984K by the end of December.
Kleinanzeigen - without eBay maintained steady download rates, fluctuating between 35K and 39K. The app's active users remained robust, ranging from 3.5M to 3.8M, with slight variations throughout the quarter.
Kaufland - Shopping & Offers saw a consistent download trend, with numbers hovering around 31K to 37K. Active user metrics showed a steady increase, peaking at approximately 585K in late November and ending the quarter at around 503K.
For more detailed insights and data trends, visit Sensor Tower.