AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in Colombia Q4 2022
In Q4 2022, the top 5 shopping apps in Colombia on the Android platform demonstrated diverse trends in weekly downloads and active users, with some apps showing significant growth.
During the fourth quarter of 2022, the top shopping applications on the Android platform in Colombia showcased notable trends in weekly downloads and active user metrics. Here’s a closer look at their performance, based on data from Sensor Tower.
Shopee CO: 9.9 Día de Compras saw a strong performance in weekly downloads, starting with approximately 118K and peaking at around 186K in the week of November 7. However, downloads declined towards the end of the quarter, reaching approximately 85K in the final week of December. The app's weekly active users showed fluctuations, starting at around 1.7M, peaking at about 1.77M in early October, and slightly decreasing to roughly 1.55M by the end of December.
falabella.com - Compra Online experienced a significant increase in weekly downloads, starting from around 5.9K and reaching a peak of approximately 133K in early December. The app had a consistent rise in weekly active users, beginning at around 164K and peaking at about 355K in late November, before declining to approximately 245K by the end of the quarter.
Mercado Libre: Compras online maintained a steady performance in weekly downloads, with numbers ranging from around 51K to 61K throughout the quarter. The app's weekly active users showed an upward trend, starting at approximately 2.24M and peaking at about 2.55M in mid-December, before stabilizing at around 2.38M towards the end of the quarter.
Alibaba.com - B2B marketplace had a varied performance in weekly downloads, starting at approximately 72K and seeing fluctuations throughout the quarter, ending at around 44K in the final week of December. The active user base remained relatively stable, starting at around 887K and ending at approximately 791K by the quarter's end.
Linio - Comprar en línea showed diverse trends in weekly downloads, beginning with around 25K and peaking at about 54K in mid-November, before declining to approximately 12K at the end of December. The app's active users saw an increase early in the quarter, from around 285K to a peak of approximately 361K in late November, but declined to roughly 269K by the end of December.
These insights highlight the dynamic nature of the shopping app market in Colombia. For more detailed analytics and insights, visit Sensor Tower.
