AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in Central America - Q4 2022
Explore the performance of the top 5 shopping apps on the Android platform in Central America during Q4 2022, based on data from Sensor Tower.
During the fourth quarter of 2022, the top 5 shopping apps on the Android platform in Central America showcased varying trends in downloads and active users. Here's an overview of their performance based on data from Sensor Tower.
Mercado Libre: Compras online saw a fluctuation in weekly downloads, starting at around 253K and peaking at approximately 282K in the final week of December. Active users experienced a rise from about 7.8M at the beginning of the quarter to a peak of 8.8M mid-November, before declining to approximately 8.1M by the end of December.
SHEIN-Shopping Online experienced a gradual decline in weekly downloads from 302K in early October to around 203K by mid-December, with a slight rebound to 266K in the last week of December. Active users exhibited growth, peaking at 4M in mid-November, before slightly dropping to around 3.6M at the quarter's end.
Shopee MX: 9.9 Día de Compras had relatively stable weekly downloads, ranging between 134K and 176K throughout the quarter. Active users remained consistent, fluctuating between 2.2M and 2.7M, ending the quarter at around 2.3M.
Bodega Aurrera En Línea showed a notable increase in weekly downloads, starting at 105K and reaching a peak of 253K in early November. Active users also rose from about 545K to a peak of 920K in early November, before settling at around 768K by the end of December.
Coppel: compras en línea maintained a stable download rate, with weekly downloads ranging between 120K and 156K. Active users saw a steady increase, starting at approximately 1.4M and ending the quarter at around 1.6M.
For more detailed insights and data on app performance, visit Sensor Tower.