AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in Brazil: Q4 2022 Performance
Discover the performance trends of the top 5 shopping apps on the Android platform in Brazil during Q4 2022, including weekly downloads and active users.
In the fourth quarter of 2022, the top shopping apps on Android in Brazil demonstrated varying trends in weekly downloads and active user metrics. Here’s a detailed look at the performance of the top 5 shopping applications:
SHEIN-Shopping Online saw a significant increase in weekly downloads, starting from around 463K at the end of September and peaking at approximately 807K in mid-December. Active users for the app also showed a general upward trend, beginning at 10.1M and reaching about 11M by the end of the quarter.
Shopee: 9.9 Super Shopping Day experienced a relatively steady number of weekly downloads, fluctuating between 339K and 516K throughout the quarter. The app's active user base hovered around 19M, peaking at nearly 20.2M in early November before slightly declining to around 18.2M by the end of December.
Mercado Libre: Compras online maintained a consistent download rate, ranging from 312K to 415K per week. Active users exhibited minor fluctuations, starting at 17.5M and ending the quarter at approximately 17.3M.
Americanas: compras online showed a notable spike in weekly downloads, especially in mid-December, reaching up to 589K. The app's active users increased significantly from around 8.4M at the beginning of the quarter to approximately 13.3M in late November, before settling at around 8.8M by the end of December.
Magalu: loja e compras online experienced steady weekly downloads, fluctuating between 212K and 340K. The active user count saw an upward trend initially, peaking at approximately 6.3M in late November, before declining to around 4.2M by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower's official website.