Top 5 Shopping Apps on Android in Belgium Q4 2022

In Q4 2022, the top shopping apps on Android in Belgium demonstrated diverse trends in terms of downloads and active users. Below are the performance highlights based on Sensor Tower data.

SHEIN-Shopping Online saw a dynamic quarter with weekly downloads fluctuating between 13K and 21K. The highest download spike occurred in the week of November 7, reaching 21.6K. Weekly active users started at 111K at the beginning of the quarter and saw a peak of approximately 128K in the week of November 21, before ending the quarter at around 98K.

Action experienced an initial surge in downloads, particularly in the week of October 31 with nearly 30K downloads. The subsequent weeks saw a decline, closing the quarter with about 9.5K downloads. The app's active user base saw a steady increase, starting from 1.6K in mid-October and peaking at 38.3K by the end of December.

Xtra had a notable spike in downloads around the end of October, hitting 17.7K. However, the downloads tapered off towards the end of the year, with the last week of December recording 5K downloads. Active users also saw a peak in early November at 52.1K, before declining to 34.6K by the end of the quarter.

Amazon Shopping maintained a consistent download rate throughout the quarter, ranging between 7.8K and 12.8K, with a notable high in mid-October. Active users remained robust, ranging from 327K to 374K, peaking in mid-December.

Zalando – online fashion store had a relatively stable download trend, with weekly downloads oscillating between 5.7K and 10K. The app saw a peak in active users in the week of November 21, reaching approximately 248K, before stabilizing around 209K towards the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.