AI Insights · Timothy · January 2023
Top 5 Shopping Apps Performance on Android in Argentina, Q4 2022
Explore the performance trends of the top 5 shopping apps on Android in Argentina during Q4 2022, including weekly downloads, active users, and more.
In the fourth quarter of 2022, the top 5 shopping apps on the Android platform in Argentina showed varied performance trends across weekly downloads and active users. This analysis, based on data from Sensor Tower, provides an overview of these trends and highlights the key metrics for each app.
Mercado Libre: Compras online maintained a strong presence with weekly downloads consistently hovering around the 60K-70K range, peaking at 73.8K in the week of October 31. Weekly active users showed a significant increase from 3.08M at the end of September to 3.64M by mid-December, before dropping slightly to 3.27M in the final week of the year.
adidas: Shop Shoes & Clothing experienced fluctuations in weekly downloads, starting at 39.4K in late September and dipping to 18.5K in early December before rebounding to 34.5K by the end of December. The app's weekly active users saw a general upward trend, rising from 231K to nearly 295K over the quarter.
Alibaba.com - B2B marketplace had a more volatile performance in terms of weekly downloads, starting at 41.5K at the end of September, dropping to 12.4K in late October, and then recovering to 16.8K by the end of December. Active users showed a similar pattern, with numbers decreasing from 379K in late September to around 290K in late October, followed by a recovery to 327K by the end of December.
Dia: La App de Ofertas demonstrated a relatively stable trend in weekly downloads, averaging around 10K-12K, with a slight dip to 8.8K in the last week of December. The app's active users remained steady, fluctuating slightly around the 75K-81K range throughout the quarter.
Natura Latam saw a decline in weekly downloads from 24.2K in mid-October to 5.8K by the end of December. Active users also showed a slight downward trend, starting at 18K in early October and ending at 17.1K in the final week of December.
These insights reveal the dynamic nature of user engagement and app performance within the Argentine shopping app market. For more detailed insights and data, visit Sensor Tower.
