Top 5 Shopping Apps on Android in Africa - Q4 2022

In the fourth quarter of 2022, Africa's Android shopping app market displayed interesting trends across the top five apps. Here’s a breakdown of their performance based on data from Sensor Tower.

Amazon Shopping had a notable quarter with weekly downloads peaking at 669K in early October. The app's downloads saw fluctuations, ending the quarter with 484K in the last week of December. Weekly active users started at 2.1M, peaked at 2.4M in November, and concluded the quarter at 2M. Revenue-wise, the app saw a late surge in December, reaching $47 in the final week.

JUMIA Online Shopping maintained strong weekly downloads early in the quarter, hitting a high of 742K at the end of October. Downloads then gradually decreased, ending December with 100K. Active users mirrored this trend, peaking at 4.5M at the end of October before dropping to 2.3M by the end of December.

Alibaba.com - B2B marketplace experienced steady weekly downloads, starting at 281K in late September and ending with 188K in December. Active users remained relatively stable, fluctuating around 3M throughout the quarter.

SHEIN-Shopping Online saw a consistent decline in downloads, starting at 112K in late September and ending at 52K by the end of December. Active users followed a similar trend, beginning at 1M and reducing to 831K by the quarter's end.

noon Shopping, Food, Grocery started the quarter with 60K downloads and saw a peak at 186K in mid-November. The app ended the quarter with 80K downloads. The number of active users followed a similar pattern, beginning at 641K, peaking at 1.1M in late November, and closing the quarter at 719K.

These insights, powered by Sensor Tower, highlight the dynamic nature of the shopping app market in Africa. For more detailed analytics and trends, visit Sensor Tower.