AI Insights · Timothy · January 2023
Top 5 Shopping Apps on Android in Africa Q4 2022
Explore the performance of the top 5 shopping apps on Android in Africa during Q4 2022, including trends in weekly downloads, revenue, and active users.
In the fourth quarter of 2022, the top five shopping apps on the Android platform in Africa saw varied performance in terms of weekly downloads, active users, and revenue. Here's a detailed look at each app's performance during this period, based on data from Sensor Tower.
Amazon Shopping, published by Amazon Mobile LLC, experienced fluctuating weekly downloads, peaking at approximately 669K in early October and ending the quarter with around 484K. Weekly active users hovered around 2M, peaking at nearly 2.4M in late November. Revenue saw a significant increase towards the end of December, reaching $47.
JUMIA Online Shopping, from Nigeria's JUMIA, had a notable increase in weekly downloads in October, reaching a high of 742K. Active users similarly peaked at around 4.5M at the end of October, though there was a decline towards the end of the year, settling at approximately 2.3M.
Alibaba.com - B2B marketplace, published by Alibaba Mobile, maintained a steady download rate, averaging around 200K weekly downloads. Active users remained relatively stable, with a peak of approximately 3.1M in late November.
SHEIN-Shopping Online, from Roadget Business PTE. LTD., saw a gradual decline in both weekly downloads and active users. Downloads decreased from around 137K in early November to approximately 52K by the end of December. Active users also saw a decline from about 1.3M in early November to around 830K by the end of the quarter.
noon Shopping, Food, Grocery, published by Noon E-commerce, experienced significant growth in weekly downloads, peaking at approximately 186K in mid-November. Active users saw an increase, reaching a high of about 1.1M in late November, before dropping to around 719K by the end of December.
For more insights and detailed analytics, visit Sensor Tower.