Top 5 Lifestyle Apps on Android in South Africa - Q4 2022

In the fourth quarter of 2022, the top 5 lifestyle apps on Android in South Africa showcased varying trends in downloads, active users, and revenue. Here is a detailed look at how each app performed, based on data from Sensor Tower.

Pinterest saw a steady pattern in weekly downloads, ranging from approximately 14K to 21.8K. The highest number of downloads was observed during the week of November 28 at around 21.8K. Weekly active users showed a gradual decline over the quarter, starting at 888K and ending at 777K.

Money Well - Games for rewards experienced a significant drop in weekly downloads, starting at 32.7K in late September and dwindling to around 2K by the end of December. Active users followed a similar trend, decreasing from 43.1K to 15.8K over the same period.

Stylish Fashion for Girl showed an upward trend in weekly downloads in October, peaking at 12.5K in the week of November 21. However, this number decreased to 6.5K by the end of December. Weekly active users also increased initially, reaching 19.3K in late November, before falling to 13.1K at the end of the quarter.

Cash’em All: Play & Win saw a consistent decline in weekly downloads, starting at 17.7K in late September and dropping to around 1.6K by the end of December. Active users mirrored this trend, decreasing from 18.5K to 3.8K over the same period.

Life Palmistry - Palm&Gender experienced significant growth in both weekly downloads and revenue. Downloads increased from 118 in late September to around 21.7K by mid-December. Revenue saw a remarkable rise, starting at negligible values and peaking at approximately $589 in the week of December 19. Active users also showed substantial growth, from 92 in late September to 24K by mid-December.

For more detailed insights and data, visit Sensor Tower.