Top 5 Lifestyle Apps on Android in Kenya Q4 2022

In the fourth quarter of 2022, the top 5 lifestyle apps on the Android platform in Kenya displayed varied performance trends in terms of downloads and active users. Here is a detailed look into their metrics:

MySafaricom showed a dynamic trend in weekly downloads, peaking at approximately 57K in mid-October and experiencing fluctuations throughout the quarter, ending with around 31K downloads in the last week of December. The app maintained a high number of weekly active users, starting at 1.9M in late September and slightly decreasing to 1.7M by the end of December.

My Airtel had notable weekly download spikes, particularly in early October with about 39K downloads, and showed steady numbers in the latter part of the quarter, finishing with approximately 18K downloads in the final week. The app's weekly active users started at around 210K and saw a general upward trend, peaking at 241K in late November before settling at 213K at the end of December.

Pinterest maintained a consistent download rate throughout the quarter, with a slight peak at 13K in late November and ending at 11K in the last week of December. The app's active users remained stable, starting at 220K in late September and gradually increasing to 233K by the end of December.

Glovo: Food Delivery and More experienced varied download rates, with the highest spike of around 10K in mid-December, and ended the quarter with 9K downloads. The app's active users showed a steady increase from 116K in late September to 125K by the end of December.

Yope: Friends' groups, a newer entrant, saw significant growth in downloads, starting with minimal numbers and peaking at 9.6K in mid-December before ending at 5.8K. The app's active users grew rapidly from 174 in late September to 13K by the end of December, indicating a strong uptake.

These insights are based on data from Sensor Tower, which provides further detailed analytics and trends for app performance.