Top 5 Android Lifestyle Apps in Ireland Q4 2022

Throughout Q4 2022, the top 5 lifestyle apps on the Android platform in Ireland demonstrated varying trends in weekly downloads and active users. Here’s a closer look at their performance:

Amazon Alexa saw a notable spike in weekly downloads towards the end of December, rising from around 1.6K in early October to nearly 16K in the last week of December. This surge was mirrored in its weekly active users, which increased from approximately 41.8K at the start of the quarter to over 51K by the end of December.

Google Home experienced a consistent performance with a slight uptick in weekly downloads, reaching a peak of about 4.8K in the final week of December. Weekly active users also rose steadily, starting at around 19.9K in late September and ending at approximately 23.9K by the end of the quarter.

Pinterest maintained a stable download rate throughout the quarter, averaging around 1.8K downloads per week. Weekly active users showed a gradual increase, peaking at about 289K in the last week of December.

H&M - we love fashion had significant fluctuations in its weekly downloads, with a notable peak of around 2.9K in late November. Active users followed a similar trend, peaking at approximately 29.7K in the same period before leveling off to about 23.9K by the end of December.

Coca-Cola: Play & Win Prizes showed a steady increase in weekly downloads, reaching over 2.1K in late November. Weekly active users also saw a significant rise, peaking at around 3.7K in late November before stabilizing at approximately 2.9K by the end of December.

These insights are based on data from Sensor Tower, where more detailed analysis can be found.