AI Insights · Timothy · January 2023
Top 5 Insurance Apps on Android in Poland for Q4 2022
In Q4 2022, mojePZU mobile led the insurance app market in Poland with notable weekly downloads and active user metrics. Other apps like CUK Ubezpieczenia and Meine AOK also showed steady performance.
In the fourth quarter of 2022, the insurance app market on the Android platform in Poland saw significant activity. The top five apps in this category demonstrated varying levels of engagement and user acquisition. Here’s a closer look at their performance based on data from Sensor Tower.
mojePZU mobile experienced consistent weekly downloads, with figures ranging from approximately 5.2K to 7.3K throughout the quarter. The app's highest download rate was recorded in the week of October 24, with around 7.3K downloads. In terms of active users, the app maintained a robust presence, peaking at around 22.2K in the week of October 31 before seeing a slight decline towards the end of the quarter, settling at approximately 20.6K by the final week of December.
CUK Ubezpieczenia showed a more fluctuating download trend. The app's downloads peaked at around 554 in the week of October 10 and saw lower activity in subsequent weeks, with a low of around 116 downloads in mid-November. Despite these fluctuations, the app ended the quarter with a slight uptick, reaching about 262 downloads in the last week of December.
Meine AOK maintained a steady download rate throughout the quarter, with weekly figures ranging between approximately 145 and 220. The highest number of downloads was observed in the week of December 12. The app also had a consistent number of active users, averaging around 850 to 900 weekly active users, with a peak of about 912 in the week of October 24.
PZU Apteka had a relatively stable download pattern, with figures generally hovering around 100 to 255. The highest download count was in the last week of December, reaching approximately 255 downloads.
myUNIQA.ch displayed moderate download figures, with weekly downloads ranging from around 75 to 121. The app saw its highest download numbers in the weeks of October 10 and 17, both at about 121 downloads.
These trends highlight the varying degrees of engagement and user acquisition among the top insurance apps in Poland. For more detailed insights and data, visit Sensor Tower.
