AI Insights · Timothy · January 2023
Top 5 Finance Apps on Android in Central America Q4 2022
Discover the performance of the top 5 finance apps on Android in Central America for Q4 2022, including weekly downloads and active user trends.
The fourth quarter of 2022 saw notable trends among the top finance apps on the Android platform in Central America. Here is a breakdown of the performance of the top five apps, based on data from Sensor Tower.
BBVA México, published by BBVA, had a steady download rate throughout the quarter. Weekly downloads fluctuated between approximately 130K to 175K, peaking at around 175K in late September. The app's active users saw a slight decline from around 8.1M at the beginning of the quarter to approximately 7.6M by the end of December.
Coppel: compras en línea maintained a consistent download rate with a peak of about 155K in mid-November. Active users increased from around 1.4M to approximately 1.6M over the quarter, indicating a growing user base.
Banco Azteca experienced stable weekly downloads, ranging from around 117K to 137K. Active users for the app increased from about 3.8M at the start of the quarter to approximately 4.2M by mid-November, before stabilizing at around 3.9M towards the end of December.
Spin by OXXO-Tu Cuenta Digital saw a decline in weekly downloads from approximately 154K in early October to around 97K by the end of December. Active users remained relatively stable, fluctuating around the 430K mark throughout the quarter.
Mercado Pago: cuenta digital showed consistent weekly downloads, ranging from around 100K to 115K. Active users increased significantly from approximately 2.7M at the beginning of the quarter to around 3.2M by mid-December, before dropping slightly to 2.7M towards the end of the month.
For more detailed insights and data, visit Sensor Tower.
