AI Insights · Timothy · January 2023
Top Dating Apps on Android in Kenya Q4 2022
In Q4 2022, Kenya's top dating apps on Android showed varied trends in downloads, revenue, and active users. Here's an overview of the performance of the top 5 apps.
In Q4 2022, Kenya's top dating apps on the Android platform showed a mix of trends in terms of downloads, revenue, and active users. Here's a detailed look at the performance of the top 5 dating apps based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced fluctuations throughout the quarter. Weekly revenue hovered around $800-$1K, peaking at $1K in early October and ending the quarter at approximately $922. Weekly downloads initially rose, reaching 9.1K in mid-October, before gradually declining to 6.2K by the end of December. Active users saw an initial decline but rebounded in December, reaching around 76K by the end of the quarter.
Dating and Chat - SweetMeet saw steady weekly revenue, generally fluctuating between $9 and $22. Weekly downloads peaked at around 9K in late October but later dropped to approximately 6.2K by the end of December. Active users followed a similar trend, peaking at 25.9K in late October and ending the quarter at about 22.2K.
Dating and Chat - iHappy displayed a notable decline in weekly downloads, starting at 10K in late September and dropping significantly to around 943 by the end of December. Revenue was relatively stable, ranging between $5 and $14 throughout the quarter. Active users also saw a decline, from 41.3K at the beginning of the quarter to around 27.3K by the end.
Love Letters & Love Messages maintained a consistent weekly download rate, averaging between 3.7K and 5.4K. Active users remained relatively stable, with slight fluctuations, averaging around 2.8K to 3K throughout the quarter. This app did not generate any revenue during this period.
AfroIntroductions: Afro Dating showed varied performance in weekly downloads, starting at 4.8K and peaking at 5.7K in late October, before ending the quarter around 3.3K. Weekly revenue was fairly steady, ranging from $232 to $395, with a peak at $395 during the last week of December. Active users fluctuated, peaking at 7.7K in late October and ending the quarter around 5.8K.
For more detailed insights and data, visit Sensor Tower.