AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in South Africa - Q4 2022
Explore the performance of the top 5 apparel apps on Android in South Africa during Q4 2022, including download and active user trends.
In Q4 2022, the top 5 apparel apps on the Android platform in South Africa showed varied performance in terms of downloads and active users. Here’s a detailed look at each app's metrics.
SHEIN-Shopping Online demonstrated a strong presence with weekly downloads peaking at around 87.4K in late October. The app experienced a decline towards the end of the quarter, closing with about 24.2K downloads in the last week of December. Active users mirrored this trend, peaking at approximately 651K in late November, and then decreasing to around 417K by the end of December.
Nike: Shoes, Apparel & Stories showed a consistent increase in weekly downloads, reaching a high of roughly 12.1K in late November before dropping to about 5.6K in the final week of December. Active users also increased steadily, peaking at around 29K in late November and then slightly declining to about 21.2K by the end of December.
G-Star – Official app saw a notable increase in weekly downloads, starting from around 3K at the beginning of the quarter and reaching approximately 5.7K in the last week of December. Active users also grew, peaking at about 10.3K in the final week of December, indicating a steady growth in user engagement.
adidas: Shop Shoes & Clothing experienced fluctuating download numbers, with a peak of around 15.3K in late September, followed by a decline and another smaller peak of 7.5K in mid-November. Active users also fluctuated, with a high of approximately 27.4K in late September and a dip to about 13K by the end of December.
Sportscene Social Club showed a significant increase in weekly downloads, peaking at around 7K in late November. However, the numbers declined towards the end of the quarter, with approximately 1.7K downloads in the last week of December.
These metrics, sourced from Sensor Tower, provide valuable insights into the performance trends of the top apparel apps in South Africa during Q4 2022. For more detailed insights and analytics, visit Sensor Tower.
