Top 5 Apparel Apps on Android in Venezuela Q4 2022

During the fourth quarter of 2022, the top 5 apparel applications on the Android platform in Venezuela demonstrated varied performance in terms of downloads and active users. Here’s a detailed look, based on data from Sensor Tower.

SHEIN-Shopping Online showed significant activity in weekly downloads, starting strong with around 28K downloads at the end of September and peaking at 37K by the end of October. However, there was a noticeable decline towards the end of the quarter, with downloads falling to approximately 17K by the end of December. In terms of weekly active users, the app saw a consistent increase, beginning at 241K and reaching 331K by the end of the year.

Mira20 B2B experienced fluctuating download numbers, peaking at 2.9K in mid-October, but generally trending downward to around 1.1K in early December before ending the quarter with a slight increase to 2.1K.

Zara also had variable download numbers, with a notable peak of 2.9K at the end of December. Weekly active users for Zara increased gradually from 5.5K at the end of September to a high of 8.9K by the end of December, showing a steady rise in user engagement.

Fashion Nova maintained a relatively stable download rate around 1.5K throughout most of the quarter, with a slight peak in the last week of December at 1.8K. The app's active users fluctuated slightly, starting at 4.8K and ending the quarter at 5.6K.

BERSHKA: Fashion & trends had a varied performance in downloads, starting at 1.2K in late September and peaking at 1.6K in the final week of December. Active users for BERSHKA increased from 6.7K to 7.9K, reflecting a positive trend in user engagement.

For more insights and detailed analytics, visit Sensor Tower.