AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Tunisia: Q4 2022
Explore the performance trends of the top 5 apparel apps on Android in Tunisia during Q4 2022, including weekly downloads and active users.
In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Tunisia demonstrated varied performance trends in terms of weekly downloads and active users. Here's a closer look at how each app fared:
SHEIN-Shopping Online experienced consistent weekly downloads, starting at around 3.1K and peaking at 3.3K in mid-October. The app also maintained a steady number of weekly active users, beginning at approximately 27.7K and ending the quarter with 31K.
Zara saw fluctuating weekly downloads, with a notable spike to approximately 3K in the week of November 21. Weekly active users followed a similar pattern, peaking at around 12.2K in the same week and closing the quarter at 8.8K.
BERSHKA: Fashion & trends had a moderate performance with weekly downloads ranging from 838 to 1.5K. The app's weekly active users showed a notable increase in the week of November 21, reaching around 3.5K, but generally hovered around the 2.5K mark for most of the quarter.
PULL&BEAR: Fashion and Trends recorded weekly downloads between 583 and 1.4K, with a peak in the week of November 21. The number of weekly active users saw a peak of approximately 2.6K in the same week, but mostly stayed around 2K throughout the quarter.
Stradivarius - Clothing Store had weekly downloads fluctuating from 495 to 1.1K, with a peak in the week of November 21. The app's weekly active users started at around 3.5K and peaked at 4.4K in the same week, ending the quarter at approximately 3.7K.
These insights are based on data from Sensor Tower, which provides more detailed analytics and trends for mobile applications.