AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in El Salvador Q4 2022
Explore the performance of the top 5 apparel apps on Android in El Salvador during Q4 2022, including download and active user trends.
Throughout Q4 2022, the top 5 apparel apps on the Android platform in El Salvador showcased varied performance metrics in terms of weekly downloads and active user trends, according to data from Sensor Tower.
SHEIN-Shopping Online saw a notable fluctuation in weekly downloads, peaking at around 11.5K in late October and dropping to approximately 5.4K by mid-December. Active user numbers for SHEIN increased steadily, starting from 113.8K in late September and reaching a peak of 133.7K by the end of December.
Zara experienced relatively stable weekly downloads, maintaining figures around the mid-400s to high-600s range. Active users for Zara also showed stability, with a slight increase from 2.4K in late September to about 2.5K by the end of December.
Fashion Nova had a moderate performance in weekly downloads, starting at 500 in late September and experiencing a decrease to around 290 by the end of December. The app's active users remained fairly consistent, with numbers fluctuating slightly from 1.8K to 1.6K throughout the quarter.
BERSHKA: Fashion & trends showed a peak in weekly downloads at around 575 in early November, later declining to approximately 339 by the end of December. Active users for BERSHKA followed a similar pattern, peaking at 2.9K in late October and slightly decreasing to 2.4K by the end of the quarter.
PULL&BEAR: Fashion and Trends had weekly downloads ranging from 295 to 519, with an initial increase in October followed by a steady decline towards the end of December. The active user count for PULL&BEAR remained relatively stable, starting from 1.4K in late September and ending at around 1.3K by late December.
For more detailed insights and data, visit Sensor Tower.