Top 5 Apparel Apps on Android in Sweden Q4 2022

During Q4 2022, the top 5 apparel apps on the Android platform in Sweden showed varied performance trends in terms of weekly downloads and active users. This data, sourced from Sensor Tower, sheds light on the dynamic app market in the apparel category.

SHEIN-Shopping Online witnessed fluctuating weekly downloads, starting at around 6K in late September and generally stabilizing around 5K. Notably, there was a spike to approximately 6.8K in the final week of December. Active users for the app started at about 116K, reaching a peak of 133.6K in the week of November 21, before ending the quarter at around 105K.

LightInTheBox Online Shopping saw a notable increase in weekly downloads from 1.8K at the end of September to a peak of 4.7K in late November. However, downloads fell to around 1.9K by the end of December. Active users also grew from 8.2K to a high of 14.7K in early December, before declining to 9.9K by the end of the year.

H&M - we love fashion experienced a steady pattern in weekly downloads, with a significant rise to about 5.3K in the week of November 21. The app's active users fluctuated, starting at approximately 69.3K in late September, peaking at 75.8K in the week of November 21, and ending the quarter at around 56.3K.

Zalando – online fashion store had a relatively stable download trend, with weekly downloads ranging between 1.5K and 3.3K. The app's active users showed a general upward trend, starting at around 96.5K and peaking at 121.9K in the week of November 21, before slightly decreasing to about 98.6K by the end of December.

bonprix - fashion & style maintained consistent weekly downloads, ranging from 1.1K to 1.7K throughout the quarter. Active users remained steady, starting at approximately 19.7K and ending the quarter with a similar count.

For more detailed insights and data, visit Sensor Tower.