Top 5 Apparel Apps on Android in Russia Q4 2022

In Q4 2022, the top 5 apparel apps on the Android platform in Russia demonstrated a range of performance metrics. Here’s a closer look at the trends in weekly downloads and active users for each app.

SHEIN-Shopping Online saw a fluctuating trend in weekly downloads, peaking at around 20.2K in mid-October before gradually declining to approximately 11.6K by the end of December. Weekly active users also showed a decline from 254K at the beginning of the quarter to 153K by the end.

Trendyol - Online Alışveriş experienced a relatively stable download rate, with a peak of about 3.9K in mid-October before dropping to 1.8K by the end of the quarter. Active users for Trendyol showed a slight increase, starting at 74.8K and reaching 79.2K by the end of December.

Zara demonstrated a steady weekly download rate, hitting a high of 3.2K in late October before declining to 1.5K by the end of the quarter. The active user count for Zara began at 18.3K, peaking at 21.2K in mid-October, and then dropping to 9.5K by the end of December.

ASOS had a modest download performance, peaking at 1.8K in the last week of October and then decreasing to around 749 by the end of December. The active user trend for ASOS showed a decline from 11.4K at the beginning of the quarter to 9.9K by the end.

BERSHKA: Fashion & trends saw a stable download rate, with a peak of 1.5K in late November and a decline to 839 by the end of December. Active users for BERSHKA started at 67.1K, peaking at 74K by the end of October, and then gradually decreasing to 56.2K by the end of the quarter.

These insights were derived from Sensor Tower's data, providing a detailed look at the performance trends of these top apparel apps. For more in-depth insights, visit Sensor Tower's website.