AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Serbia Q4 2022
In Q4 2022, top apparel apps in Serbia showed varied performance in weekly downloads and active users. Here’s a detailed look at their trends.
During the fourth quarter of 2022, the top 5 apparel applications on the Android platform in Serbia experienced diverse trends in weekly downloads and active users. Data from Sensor Tower highlights these variations, offering a deeper understanding of each app's performance.
H&M - we love fashion saw fluctuating weekly downloads throughout the quarter. Starting at 11.5K in the first week of November, the app peaked at nearly 17K mid-month before declining to 3.9K by the end of December.
Zara exhibited a steadier download trend, beginning Q4 with around 1.3K downloads and increasing to over 2K by the end of December. The most notable spike occurred in the week of November 21, reaching 5.9K downloads.
BERSHKA: Fashion & trends experienced significant download growth during the quarter. Starting with just 447 downloads in late September, the app surged to over 2K in late November, and maintained higher levels with 1.8K downloads in mid-December.
SHEIN-Shopping Online maintained a more consistent performance. Weekly downloads ranged from 573 to 926, peaking in early November at 926 downloads. The app ended the quarter with 650 downloads in the last week of December.
Finally, Stradivarius - Clothing Store showed a mixed trend. The app started Q4 with 421 downloads in late September and saw a peak of 2.3K in the week of November 21. It closed the quarter with 819 downloads in the final week of December.
These insights into the app performance in Serbia are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower’s website.
