AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Portugal Q4 2022
Explore the performance of the top 5 apparel apps on the Android platform in Portugal during Q4 2022. Data reveals trends in weekly downloads and active users.
During the fourth quarter of 2022, the top apparel apps on the Android platform in Portugal showed varying trends in downloads and active users. Here’s a detailed look at how each app performed based on Sensor Tower data.
SHEIN-Shopping Online saw a notable increase in weekly downloads, peaking at approximately 29.9K in the last week of December. Weekly active users for the app fluctuated, reaching a high of 348.9K in the week of November 21, before a decline to 273.9K by the end of December.
ABOUT YOU Online Fashion Shop experienced a significant spike in downloads in the week of October 24, with 17.9K downloads. However, the app’s downloads dropped to 2.1K by the end of November. Weekly active users mirrored this trend, peaking at 94.8K in late October and then decreasing to 75.6K by the end of December.
Nike: Shoes, Apparel & Stories had a consistent performance with weekly downloads ranging from 3.4K to 7.7K. Active users for Nike showed steady growth, peaking at 40.1K in the last week of November and maintaining around 38.9K towards the end of December.
Zara saw an upward trend in weekly downloads, from 2.3K at the start of the quarter to 9.8K by the end of December. Active users increased significantly from 37.5K in late September to 49.4K in the week of November 21, before stabilizing around 38.1K at the end of the year.
PULL&BEAR: Fashion and Trends had a similar trend, with weekly downloads peaking at 8.2K in the last week of December. Active users also saw a rise, from 15.6K at the start of the quarter to 22.9K by the end of December.
These insights are based on data from Sensor Tower, providing a comprehensive view of the app performance in the apparel category on Android in Portugal for Q4 2022. For more detailed analytics and trends, visit Sensor Tower.
