AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Poland for Q4 2022
Explore the performance of the top 5 apparel apps on Android in Poland during Q4 2022, including download trends and active user metrics.
In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Poland showcased varying trends in downloads and active users. Here’s a closer look at the performance of each app, based on data from Sensor Tower.
Reserved had a notable presence with weekly downloads starting at approximately 50K in late September and experiencing a slight decline to around 30K by the end of November. However, the downloads surged again, peaking at about 46K in the week of December 19. The app maintained a relatively stable number of active users, starting at 225K and rising to 253K by mid-December.
SHEIN-Shopping Online saw consistent weekly downloads, beginning around 27K in late September and gradually increasing to a peak of 44K in the last week of December. The app’s weekly active users fluctuated, starting at 391K, peaking at 462K in late November, and ending the quarter with approximately 366K.
Zalando – online fashion store also performed well. Weekly downloads varied, starting at 25K in late September, peaking at 32K in mid-November, and ending at around 22K in December. The active user base showed a positive trend, starting at 607K and reaching 742K by the third week of November, before settling at 667K by the end of December.
H&M - we love fashion exhibited stable download rates, beginning at around 19K in late September and fluctuating slightly to end the quarter at approximately 14K. The active users saw a rise from 372K to a peak of 415K in late November, before decreasing to 334K by the end of December.
efootwear - online fashion showed an interesting trend with weekly downloads starting at 9K and peaking at nearly 24K in mid-October. However, the downloads dropped significantly to around 4K by the end of December. The active users followed a similar pattern, starting at 79K, peaking at 111K in mid-October, and ending the quarter at 71K.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
