Top 5 Apparel Apps on Android in Oceania - Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Oceania displayed diverse trends in weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN-Shopping Online saw consistent weekly download numbers, peaking at around 22K in late October. Weekly active users fluctuated but remained strong, reaching over 315K in late November.

Nike: Shoes, Apparel & Stories experienced a notable increase in weekly downloads, hitting a peak of approximately 11.9K in the week of November 21. Active users also showed growth, peaking at around 26.7K during the same period.

JD Sports maintained steady download numbers, with a peak of about 5.2K in late November. Active users saw a gradual increase, reaching approximately 14.9K in the week of November 21.

CIDER - Clothing & Fashion demonstrated a significant spike in weekly downloads, peaking at around 8.4K in late November. Active user numbers also surged, reaching approximately 13.8K during the same period.

H&M - we love fashion experienced a peak in weekly downloads at around 4.5K in late November. The app maintained strong active user numbers throughout the quarter, peaking at approximately 47.7K in the week of November 21.

These insights are based on data from Sensor Tower. For more in-depth analysis, visit Sensor Tower.