AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in Norway Q4 2022
A detailed look at the performance of the top 5 apparel apps on the Android platform in Norway during the fourth quarter of 2022, based on Sensor Tower data.
In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Norway showed varied trends in weekly downloads and active users, according to Sensor Tower data. Here is a detailed look at their performance.
H&M - we love fashion
H&M - we love fashion saw a peak in weekly downloads mid-quarter, reaching 3.2K in the week of November 21. However, downloads declined towards the end of the quarter, with the lowest at 707 in the week of December 26. Weekly active users followed a similar trend, peaking at 48.9K in the same week of November but later declining to 36.5K by the end of December.
LightInTheBox Online Shopping
LightInTheBox Online Shopping experienced a steady increase in weekly downloads, peaking at 2.5K in the week of November 21. Active users also saw an upward trend, reaching a high of approximately 7K in the same week. However, both metrics saw a decline towards the end of the quarter, with downloads dropping to 902 and active users to 4.5K in the last week of December.
Zalando – online fashion store
Zalando – online fashion store had fluctuating weekly downloads, peaking at 1.6K at the end of September and showing a low of 648 in mid-December. Active users showed a consistent upward trend, peaking at 64.7K in late November and ending the quarter strong at around 52.2K.
SHEIN-Shopping Online
SHEIN-Shopping Online had relatively stable weekly downloads, with a peak of 890 in mid-October and a low of 613 in mid-December. Active users also showed a stable trend, with minor fluctuations around 15.2K to 16.2K throughout the quarter.
bonprix - fashion & style
bonprix - fashion & style saw a peak in weekly downloads at 732 in late October, but numbers gradually declined, reaching a low of 337 by mid-December. Active users followed a similar pattern, peaking at 8.5K in late October and declining to 7.6K by the end of the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.
