AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Android in the Netherlands - Q4 2022
An overview of the performance of the top 5 apparel apps on the Android platform in the Netherlands during Q4 2022, based on data from Sensor Tower.
In the fourth quarter of 2022, the top 5 apparel applications on the Android platform in the Netherlands showcased varying trends in terms of weekly downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN-Shopping Online exhibited a steady increase in weekly downloads, starting from approximately 10.8K at the end of September and peaking at around 14.9K by the end of December. Active users for the app fluctuated throughout the quarter, beginning at roughly 356.7K and ending at about 311.1K.
C&A Fashion Online Shop saw a decline in weekly downloads over the quarter, starting at about 9.7K and dropping to around 6.2K by the end of December. The active users experienced minor fluctuations but remained relatively stable, starting at approximately 18.2K and ending at 18.7K.
Zalando – online fashion store had a notable increase in weekly downloads, starting from 6.1K and reaching up to 9K by the end of December. Active users for Zalando showed an upward trend towards the end of November, peaking at around 220.7K, before stabilizing at approximately 168.7K by the end of December.
ABOUT YOU Online Fashion Shop experienced an initial spike in weekly downloads in mid-October, reaching approximately 15K, before dropping to around 1.3K by the end of December. The active users for the app showed a similar trend, with a peak of about 50.3K in late November, ending the quarter at around 34.8K.
LightInTheBox Online Shopping displayed a consistent rise in weekly downloads throughout the quarter, starting at about 3.2K and peaking at around 5.8K in early December, before a slight drop to 2.1K by the end of the month. Active users followed a similar pattern, increasing from approximately 12.9K at the end of September to 19.2K in early December, before declining to around 12.4K by the end of the year.
This data provides a comprehensive insight into the performance of the top apparel apps in the Netherlands. For more detailed insights, visit Sensor Tower.
