Top 5 Apparel Apps on Android in Nigeria Q4 2022

In the fourth quarter of 2022, the top five apparel applications on the Android platform in Nigeria showed varied performance in terms of weekly downloads and active users. Here’s a closer look at the trends for each app, based on data from Sensor Tower.

SHEIN-Shopping Online saw consistent weekly downloads ranging from approximately 2.5K to 4.2K throughout the quarter. The highest weekly downloads were recorded at 4.2K during the week of November 7. The app also maintained a strong weekly active user base, starting at around 28.2K and peaking at 32K in the week of December 5.

Zara experienced a steady weekly download rate, fluctuating between 576 and 1.4K. The highest downloads occurred in the week of November 21, reaching 1.4K. Weekly active users showed a gradual increase, peaking at 4.9K during the same week.

ASOS showed a moderate but consistent weekly download trend, with the highest downloads at 1.3K in the week of October 10. Active users fluctuated slightly but remained generally stable, peaking at 9K in the same week.

AfroMode: outfits inspiration had a notable increase in weekly downloads towards the end of the quarter. Starting from around 700 downloads per week, the app saw its highest downloads at 1.3K during the week of December 19.

Format experienced a decline in weekly downloads over the quarter. Starting from 960 downloads in late September, the numbers decreased to 423 by the last week of December.

These insights into download and active user trends for the top apparel apps in Nigeria in Q4 2022 highlight the varying levels of engagement and popularity. For more detailed insights, visit Sensor Tower.