Top 5 Apparel Apps on Android in Luxembourg Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps on the Android platform in Luxembourg showcased varying trends in downloads and active user engagement. Here’s a detailed look at their performance:

SHEIN-Shopping Online saw weekly downloads generally fluctuate between 276 and 378, peaking in the week of October 31. Active users remained relatively stable, ranging from approximately 5.1K to 5.4K throughout the quarter.

Zalando – online fashion store experienced a gradual decline in weekly downloads from 249 at the beginning of the quarter to a low of 155 in late November, before rebounding slightly to 194 by the end of December. Active users hovered around the 4K mark, with a slight increase towards the end of the quarter, peaking at 4.4K.

Nike: Shoes, Apparel & Stories had a modest number of weekly downloads, ranging from 49 to 106, with notable increases in mid-November. Active users for Nike remained under 800, with a peak of 763 in the week of November 21.

Zara maintained a consistent level of weekly downloads, mostly between 50 and 66, with a notable spike to 107 in late November. Active users ranged from 686 to 895, with the highest engagement seen in the week of November 21.

H&M - we love fashion had weekly downloads fluctuating between 48 and 72, peaking in late November. Active user numbers remained steady, mostly around 1K, with a slight increase towards the end of the quarter, reaching 1.1K.

These insights are based on data from Sensor Tower, where more detailed information can be accessed.