Top 5 Apparel Apps on Android in Latin America Q4 2022

In the fourth quarter of 2022, the top five apparel applications on the Android platform in Latin America showed remarkable performance. Below, we delve into the weekly download, revenue, and active user trends for SHEIN-Shopping Online, adidas: Shop Shoes & Clothing, Nike: Shoes, Apparel & Stories, C&A Pay, and Zara.

SHEIN-Shopping Online saw a strong performance with weekly downloads peaking at around 1.3M in early November. The app maintained a consistent upward trend, finishing the quarter with over 1.1M downloads in the last week of December. Weekly active users mirrored this trend, starting at 17.3M and peaking at over 20M in early November before ending the quarter at approximately 18.6M.

adidas: Shop Shoes & Clothing experienced fluctuations in weekly downloads, starting at around 195K and peaking at over 208K in early October. The app saw a dip towards the end of the quarter, with downloads dropping to around 124K in the final week of December. In terms of active users, the app started at approximately 1.2M and saw a peak of around 1.4M in late November before closing the quarter with about 1.2M active users.

Nike: Shoes, Apparel & Stories had a steady performance in weekly downloads, with numbers ranging from approximately 74K to 106K. The highest download count was recorded in the last week of December. The app's weekly active users started at around 384K and showed a gradual increase, peaking at approximately 425K by the end of December.

C&A Pay showed substantial growth in weekly downloads, starting at nearly 28K and peaking at over 76K in mid-December. The app's active user base also expanded, beginning at 270K and reaching a high of around 415K in mid-December before slightly decreasing to 402K by the end of the quarter.

Zara had a consistent performance in weekly downloads, ranging between 32K and 52K. The highest download count came in late November. Weekly active users for Zara started at around 223K, peaking at approximately 276K in late November, and ended the quarter at around 257K.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.